15 Social Media Advertising Examples to Inspire Your Next Campaign
Social media advertising has become one of the most powerful ways for brands to connect with customers, build recognition, and drive sales. From short-form videos to interactive carousels, the right creative can make all the difference.
In this article, we’ll explore 15 standout social media advertising examples across Facebook, Instagram, TikTok, LinkedIn, and more—each with key takeaways you can apply to your next campaign.
1. Nike – Story-Driven Video Ads
Nike consistently uses inspirational storytelling in their video ads, showcasing athletes overcoming challenges.
Takeaway: Focus on emotional connections, not just products.
2. Airbnb – User-Generated Content
Airbnb highlights real guest experiences through authentic photos and videos.
Takeaway: Encourage customers to share content that builds trust and relatability.
3. Spotify Wrapped – Personalized Data
Spotify turns listening habits into shareable graphics every year.
Takeaway: Use personalization to spark conversation and organic sharing.
4. Coca-Cola – Seasonal Hashtag Campaigns
Coca-Cola’s #ShareACoke campaign encourages users to post with custom bottles.
Takeaway: Create a simple, memorable hashtag people want to use.
5. Apple – Minimalist Product Showcases
Apple’s ads feature clean visuals and short copy to highlight product benefi ts.
Takeaway: Sometimes less is more—let your visuals speak.
6. Starbucks – Limited-Time Offers
Starbucks drives urgency with seasonal drinks and countdown timers.
Takeaway: Time-sensitive promotions can boost engagement and conversions.
7. Gymshark – Infl uencer Partnerships
Gymshark partners with fi tness infl uencers to display real-life product use.
Takeaway: Strategic infl uencer collaborations can expand reach quickly.
8. Sephora – Interactive Instagram Stories
Sephora uses polls, quizzes, and swipe-ups to create two-way communication.
Takeaway: Interactive content keeps followers engaged longer.
9. Netflix – Memes and Pop Culture
Netflix leans into humor and trending memes to promote new shows.
Takeaway: Timely, relatable content increases shares and visibility.
10. Adobe – Educational Tutorials
Adobe shares quick tips and creative hacks on TikTok and YouTube Shorts.
Takeaway: Valuable, educational content builds credibility.
11. Old Spice – Humorous Video Ads
Old Spice thrives on quirky, unexpected humor to capture attention.
Takeaway: A bold, funny approach can make your brand unforgettable.
12. Lego – Stop-Motion Creativity
Lego showcases stop-motion videos made with their own products.
Takeaway: Highlight the creative potential of your product.
13. Amazon – Retargeting Carousel Ads
Amazon uses personalized carousel ads to re-engage shoppers.
Takeaway: Dynamic product ads keep your brand top-of-mind.
14. GoPro – Adventure Highlights
GoPro repurposes user-submitted adventure clips as eye-catching ads.
Takeaway: Incentivize customers to create shareable action content.
15. Duolingo – Trend-Driven TikToks
Duolingo’s mascot joins trending challenges to stay relevant with younger audiences.
Takeaway: Don’t be afraid to embrace trends quickly for viral reach.
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